HUMAN COSTS

U.S. Army Lt. Paul Rieckhoff, executive director and founder of Operation Truth, went $20,000 into debt to found the organization running those ads that feature a veteran whose hand was lost during a tour of duty in Iraq.

The ad reminds us: Bush told us there were WMD, but they weren't there.

Its purpose, Rieckhoff told CNN, is not to speak out against the war but "to speak out about the war" and its human costs.